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Building Loyalty: Can Brand Communities Retain High-Revenue Flyers?
Building a brand community sounds like a great idea. According to marketing thought leader Mark Schaefer, community is “the last great marketing strategy.” In Belonging to the Brand, Schaefer calls community “the marketing megatrend of our time.”
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Inside Northamptonshire’s 16th-Century Luxury Spa Hotel
Gliding down rocky hillsides and winding lanes past great oaks, blossom trees, and Tudor manor houses, meet the grand iron gates of Fawsley Hall guarded by lion heads sat on gothic pillars as the thick misty fog sweeps over the rolling hills of Northamptonshire and you smell the scent of over 1,000 years of history burning in the air.
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Get Your Groove On At These Rocking Summer Music Festivals In Ontario
Summer is the perfect time to combine a road trip through Ontario with a jamming live music festival. Whether your passion is rock, jazz, blues, or trending pop, these five summer music festivals have something for everyone. It’s also an opportunity to discover up and coming local musicians and bands that will be performing against the backdrop of Ontario’s rugged natural beauty. This diverse east-central Canadian province borders the United States and the Great Lakes and is home to rich varied landscapes, vibrant multiculturalism, and fun events happening all summer long. So grab your dancing shoes and sense of adventure to experience the best music in Ontario for summer 2024.
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A Roman Holiday With A Lamborghini, Gorgeous Golf Getaways And More Travel News
ARoman holiday is glamorous enough—but wouldn’t taking a spin in a luxury supercar make the Eternal City even more memorable? At Palazzo Manfredi, a luxury hotel located in a 17th century home that’s steps from the Colosseum, guests can book the Lamborghini Experience and tool around Rome in a Huracán EVO. Think of it as the coolest way to make your time go faster.
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Want To Stay Cool In Texas This Summer? Head For A Lazy River
Summertime in the Texas can really heat up. When temperatures spike, Texans and those who visit have two choices when they want to cool down. They can stay indoors and crank the AC, or head for water—if the drought hasn’t dried it up.
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The World’s Best Beach, According To A 2024 Report
U.S. residents don’t need a passport to travel to this year’s winner of the “World’s Best Beach.” The No. 1 best beach in the world for 2024 is: Trunk Bay, located on St. John, a U.S. Virgin Island, according to The World’s 50 Best Beaches presented by Banana Boat.
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The 8 best places to go in Slovenia
For proof that good things come in small packages, one need only visit Slovenia. In an area half the size of Switzerland, this Central European country packs in breathtaking mountain scenery, lively coastal resorts, fashionable cities, crystal-clear lakes and rivers, and charming, isolated villages.
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12 of the best things to do in the Swiss Alps
It can be hard to know where to start on a trip to the Swiss Alps, such is the region’s abundance of unmissable scenery, exhilarating activities, nerve-shredding alpine roads and high-altitude accommodation that makes you feel like you’re sleeping in a cloud.
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Chacarita Is Buenos Aires’s Quirkiest Neighborhood. Get There Soon.
To become a city’s coolest new neighborhood, there are certain prerequisites: a crop of cafes that toe the line between cozy and snobbish, chefs combining the innovative with the Instagrammable, and shops so sincere that they are doomed to close when rents rise, which they inevitably will.
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Mother’s Day Gift Guide: Nostalgic Beach Supplies, Egg Cups and More
I grew up vacationing in a beach town called Nags Head on the Outer Banks, the string of barrier islands off the coast of North Carolina. My parents did, too — they were high school sweethearts — and their stories about hitchhiking to Nags Head as teenagers in the 1960s and seeing bands like the Drifters perform at the local dance hall were the stuff of legend in my mind. As a kid in the ’80s, I loved climbing the massive sand dunes at nearby Jockey’s Ridge State Park and fishing at Cape Hatteras. So I was excited to learn that this month, Steidl will publish a book of images the photographer Joel Sternfeld took in Nags Head in the summer of 1975. Sternfeld’s weatherworn cottages and roadside snack bars bring back memories real and imagined, and I’ll enjoy reliving them with my mom. The book is currently available for preorder, so, in the meantime, I’m eyeing some other ’70s-inspired gifts for Mother’s Day. Vacation’s Orange Gelée sunscreen is reminiscent of the vintage tanning staple Bain de Soleil, and this portable wine chiller designed in 1978 by Richard Carlson is easy to find on eBay. It fits two bottles of wine. Alternatively, Cann Social Tonic’s zero-proof Roadie pouches, infused with 2 milligrams of THC, travel easily to the beach. And for a nostalgic summer pants set, turn to the Rockaway Beach-based Zingara Vintage. The designer Erin Silvers custom makes her ZingaraTerry loungewear from vintage YSL towels produced in the 1960s and ’70s.
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An Unnerving Trip to the Canadian Arctic Helped Brooke Shields Realize Life's Fragility
“About 25 years ago, I was asked by Marie Claire to visit the Arctic Circle in Canada to build an igloo, as one does, and to write a story about the process. I said yes because my best friend had recently died by suicide and I just wanted to get away. My faith in the universe was shaken and I needed something to happen. We went to Iqaluit, the capital of Nunavut, and my now husband, Chris, came with me. The minute you get there, everything on you freezes. It was so cold that, if you went outside to pee, it'd freeze. We met our Inuit guides, who brought these sled dogs. The dogs are workers. You don't pet them—you feed them and make them mush. So when I got down on the ground with them to say hello, the dogs flipped over, exposed their bellies, howled, and got all up on me. They were thankful and sweet. I don't think they knew they wanted affection. When I left, they snapped right back into work mode. Later, I rode a sled being pulled by a trainee team of dogs. During the run, one of them couldn't keep up. He started yelping, then tripped and fell. The dogs were all tied to each other, so he was flipping around in the ice and snow like a fish out of water. I turned into Marilyn Monroe in The Misfits, screaming and crying, begging the musher to stop. One of the guides got the dog detached, and we flew past him—just left the dog. I was sobbing: ‘We have to go back! We have to go back!’ And they said, ‘The dog didn't make the cut.’ That night, before building the igloo, I saw this big blue glacier reflecting the moonlight. It was immense. This is what [my friend's] depression must have felt like, I thought, so overwhelming, like this glacier that's bigger than the Empire State Building. I started walking toward it, getting really close. I wanted to say a little prayer for my friend. As I moved to touch it, my guide came running and screaming. He stuck his spear into the ice ahead of me to show me it could've shifted, and I would have fallen right into the water and died. Being there made me really appreciate the fragility of life. Oh, and by the way: The dog found his way back.”
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How to Do Napa Without Breaking the Bank
Napa Valley has long been a mecca for wine lovers. Who doesn’t fantasize about sipping wine while overlooking a vineyard? But wine country vacations are getting expensive: tasting room fees have risen sharply since 2019, according to Silicon Valley Bank’s 2023 Direct to Consumer report. With premium tasting experiences often costing an average of $128 per person per winery, a weekend getaway can quickly add up. And long gone are the days of traversing Highway 29 and popping into places on a whim; reservations, a practice that gained traction during the pandemic, remain firmly in place.
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